iTalkBB Media, the Great Gateway to the High Purchasing Power Asian Consumers in North America
WASHINGTON, Dec. 28, 2018 /PRNewswire/ -- Recent data from Pew Research Center and Nielsen
about Asian American high purchasing power and growing population in the United
States has impressed many advertisers and marketers. As of 2018, the buying power of Asian American
is $986 billion, making them the fastest growing group in the United States. The market is still growing
and estimated to reach $1.3 trillion by 2022. Asian American has become one of the most important
multicultural communities for marketers. And of course, everyone wants a piece of this promising niche
market and iTalkBB Media is here to tell you HOW.
With such powerful purchasing power, agencies, brands and local businesses should invest more
advertising budget to appeal to this fast-growing ethnic group, in order to expand their customer base
within the Asian American community. Many found it difficult to connect with Asian Americans because
they are less unified than other groups due to the differences in languages and customs throughout
different sub-Asian groups, but this creates the opportunity for advertisers and marketers to target niche
groups and increase audience accuracy rates. In order to capture their attentions and build multicultural
marketing strategy, advertisers and Marketers need to partner with a brand that understands the needs
and wants of the community. For more than 15 years, iTalkBB has been providing products and services
tailored to our 1.2 million subscribers and developed a strong influential bond with the Asian community
across North America. With the help of iTalkBB Media, advertisers and marketers can easily connect with
this promising market and gain insights to develop successful multicultural strategies to increase sales,
build brand awareness and expand market size via our platforms.
In 2018, iTalkBB announced a strategic partnership with Verizon Fios to provide the highest quality Asian
TV content to more Asian Americans to help Verizon build trust with the Asian American community.
Verizon Fios targeted Asian Americans age 18 by sponsoring one of iTalkBB TV's hottest dramas of the
year, Ruyi Royal Love in The Palace. The TV commercial has reached thousands of Asian households,
and the Verizon Fios logo was displayed on promotion posters at iTalkBB retail stores in highly
concentrated Asian American population areas with very high foot traffic per day. In order to build
connection and show appreciation toward Asian cultures, Verizon Fios sponsored iTalkBB's CCTV Spring
Festival Gala in 2018 and celebrated the most important Asian Holiday with iTalkBB audiences.
As the number one Asian TV content provider in North America, iTalkBB Media is proud to help agencies,
brands and local businesses to effectively target the Asian community in a meaningful way with our
unique advertising solutions. iTalkBB Media can provide addressable and measurable advertising
services and productively maximize the brand exposure to the Asian community across the nation or
selected DMAs. In addition, iTalkBB Media provides advertising opportunities at iTalkBB product retail
stores, official websites, Asian American Community, etc. for advertisers and marketers to showcase
their respect and appreciation for the community at a larger scale.
iTalkBB, Netflix, Verizon, US Telecom and other Entertainment Giants Continue to Explore Opportunities in Chinese Entertainment Content
iTalkBB is now looking forward to expanding its business by cooperating with companies around
the globe, enriching its TV contents and providing advertising services to companies to reach the
WASHINGTON, Dec. 28, 2018 /PRNewswire/ -- The Chinese TV drama market is gaining its spotlight on
the global stage. The Chinese TV drama Story of Yanxi Palace has become the most googled TV show of
2018 around the world. Verizon, Netflix and other US entertainment and telecom giants sniff the
opportunities in Chinese content and start setting foot in the Chinese content industry, targeting the Asian
In August 2018, Netflix brought the exclusive right to stream The Rise of Phoenixes, a Chinese drama
series about royal princes and concubines, aiming to strengthen its subscriber base among the Mandarinspeaking
audiences. This was not the first time that Netflix streamed Chinese TV series. Netflix has
signed deals for more than 200 hours of Chinese television series since 2016.
Seeing the great potential of the Asian market, more US companies start providing Chinese contents and
seeking experienced partners. In 2018, Verizon Fios announced the strategic partnership with iTalkBB. As
the pioneer and leading Chinese TV content provider in North America, iTalkBB has long been serving the
copyright granted contents tailored to the Asian communities. Partnered with NBA players Yao Ming and
Jeremy Lin, iTalkBB as a strong global brand will continue to play an active role in Asian communities.
"For more than 15 years, iTalkBB have been providing products and services tailored to its 1.2 million
subscribers. In the recent years, we see a significant increase in our TV service subscription, which grant
our subscribers access to the latest Chinese TV dramas, movies, and live streaming Chinese TV
channels. iTalkBB serves as a strong brand with high expertise and powerful partner for those who want
to set foot in Chinese content market or reach the Asian communities," said Kevin Yang, the Business
Development Manager of iTalkBB.
As the largest Chinese TV content purchaser of the North America, iTalkBB deeply understands the
needs of its audiences and provides a well-rounded expert team to ensure the customer satisfaction. By
closely following the entertainment trends, iTalkBB enables their subscribers to have access to the latest
released Chinese TV series and movies in HD quality.
iTalkBB Media member elected as 3AF Board of Directors
We are very honored to share the excitement new that Sandra L. Winn, our Business
Development Manager of iTalkBB Media have been elected as one of the Board of
Directors for 3AF (Asian American Advertising Federation). She is taking a leadership
role in the Marketing and Program Committees. The 3AF’s mission is to advance the
Asian American marketing and advertising industry for Asian American consumer
though education, advocacy, promotion, and increased collaboration of all industry
stakeholder including but not limited to marketers, agencies, research partners and
media. One of the original founding principle of organization was to organize an
association who could not only promote the Asian American advertising industry as a
whole but, more importantly, to help convince corporate marketers and validate the
market. Today, the organization has broaden member’s knowledge and share expertise
on the Asian American market through conferences, seminars, events and programs; to
provide networking opportunities for Asian agencies, media and research professionals;
and to showcase the power and influence of the Asian American consumer still holds
iTalkBB Media supported St. Jude Walk to end childhood cancer
At iTalkBB, we’re dedicated to providing a better life our customers and we have been
encouraging our audiences to take actions and improve the community. We’re proud to
be a sponsor of St. Jude, one of the best children’s hospitals around the world.
iTalkBB’s big family joined St. Jude’s Walk/Run to End Childhood Cancer every year to
increase public awareness and funds for childhood cancer. As a proud sponsor, iTalkBB
established the strategic partnership with St. Jude in 2012, has been supporting the
organization for 5 years.
On September 29, 2018 the annual “Walk/Run to End Childhood Cancer” was held in
National Park, D.C. Many of iTalkBB employees,including iTalkBB Media and their
families joined the walk, in order to increase the awareness about treat and defeat
childhood cancer and other life-threatening diseases.
Why St. Jude? Why It Matters?
St. Jude opened its door in 1962, it has changed the way the world understands and
treats pediatric cancer. It is a children’s hospital and one-part research center.
Discoveries made at St. Jude hospital are shared freely so that doctors across the world
can expand on protocols and treatments and help cure kids worldwide. So far, St. Jude
has pushed childhood cancer survival from 20% to more than 80%. In the next decade,
the research hospital hopes to push survival rates to 90%.
At St. Jude, no family ever receives a bill for anything-treatment, travel, housing or
food. It takes close to $2 million a day to run St. Jude and 75% perfect of those funds
come from corporate partners and individual donors. It was that special place that St.
Jude possesses in so many hearts and its message of hope and family that led iTalkBB
to creating an ever growing philanthropic and cause-marketing partnership with the
Together, we make a different!
iTalkBB truly believe that we can make a positive impact on our community and make a
lasting difference in people’s lives. Our core mission is to make a difference in people’s
lives and this partnership with St. Jude is a natural next step that allows us to take our
efforts to the national level and raise awareness of this important cause.
iTalkBB TV strategic partnership with Verizon FiOS
iTalkBB TV a leading Internet based Chinese TV and Telecom service provider in the
United States, announced a new partnership with Verizon Fios to offer Chinese TV
programming to the Asian American community in 2018. As part of this strategic
partnership to entice the multicultural market and introduce new users to it, iTalkBB
TV offers FiOs Internet customers the latest “hit” Chinese movies, TV series, and
variety shows, as well as over 60 of the most popular live channels from China, Hong
Kong, and Taiwan. iTalkBB Media is very excited to expand TV viewership with Verizon
FiOs and provide premium Chinese TV content whenever and wherever to the Asian
Community in the United States.
iTalkBB is very proud to grow our household viewership with Verizon Fios and
introducing our advertising partnered brands, organizations and local businesses to
more potential customers. Verizon operates America’s most reliable wireless network
and the nation’s premier all-fiber network and delivers integrated solutions to
businesses worldwide. We believe together, we will develop a stronger community for
all of our audiences.